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Welcome to Subaru South Africa

Welcome to Subaru South Africa. The global brand statement for Subaru is Confidence in Motion and in South Africa, we live this vision and ethos every day; with every customer that walks through our doors, with every Subaru car, sedan, SUV and Crossover we sell.

Subaru is driven by its own vision of what mobility should be, never aiming to be all things to all people. Incorporating technological ingenuity and engineering excellence, Subaru is about having the confidence and peace of mind to go anywhere, anytime.

We offer a range of Subaru models to suit many needs. From sedans to SUV’s, you’ll find what you’re looking for with Subaru cars today. Our dealerships are open countrywide and you’ll be able to find a Subaru for sale in South Africa near you that fits your needs and back pocket perfectly.

Neighbourhood Watch: The wild bunch

Like most people, I get somewhat philosophical on solo road trips, questioning beliefs and assumptions. For example: Why should we care about nature?


Subaru South Africa

Where to buy Subaru in South Africa?

Thanks to our network of Subaru dealerships, you’ll be able to find a Subaru outlet near you. Meet knowledgeable sales consultants who understand every feature and benefit of the vehicles on offer.

Here are a few reasons why Subaru is the superior choice in driving pleasure:


We think world-class safety on South African roads is essential, not an optional extra. That's why we've been crash-testing our cars since 1965, long before it was a legislated requirement. We’ve spent over 20 years developing safety technologies like EyeSight, the world’s first driver assist technology that uses only cameras to identify cars, cyclists, pedestrians and other hazards to warn you about them – so you can avoid potential dangers.

Find out more about our
Safety Promise to you


No other car drives like a Subaru. We are the first and only car company to deliver the drive distribution to all four wheels, all the time across all our models through our Symmetrical All-Wheel Drive (SAWD) System. From the symmetry of our SAWD system to the layout of the Subaru Boxer engine, every Subaru vehicle is designed from the ground up to deliver the best driving experience possible. This means better control, better safety, and ultimately, better pleasure when you drive.

Find out more about our
SAWD Technology


We do more than just build great cars. We engineer our products to help South Africans get more out of life, giving them the safety and confidence to do it. Just one drive and you will see how our Japanese-inspired, forward-thinking imagination brings you peace of mind while you drive. Our smart, intuitive innovations allow you to focus on the drive, with peripheral functionality taken care of.

Find out more about our
Innovation advancements

What if you could see it coming?

Subaru EyeSight is our award-winning driver assist technology. It monitors the road, recognises potential danger and assists the driver to reduce the occurrence of forward collisions, or completely avoid them. An extra set of eyes, and an extra foot on the brake if required.

Johan Olivier

It is different and up to date with the latest technology! I feel proud and safe when driving around! The drive is very comfortable, and I just want to travel!.

Meet more owners >

Subaru Motorsport

Those who dare, win. It's a history written in tarmac, carved in gravel and burnished with glory.

Since its debut in the Subaru World Rally Championship, the WRX STI has taken on the most gruelling challenges in motorsport and thrown down some of the most extreme acts of performance. Each test adds to its quickness, its toughness and its legend.

Find out more about Subaru Motorsport

Brand FAQs

Wondering how much a specific Subaru model is? Or where Subaru vehicles are built? Do you own a Subaru and want to know about accessories and parts for your vehicle? Take a look at our Frequently Asked Questions page for answers to your burning questions.

Find out more about Subaru’s History & Heritage.

History & Heritage

The Origins of Subaru are steeped in history and heritage. Subaru is the Japanese name for Pleiades, a collection of stars which form the shoulder of the Taurus constellation. Six of these stars are visible to the naked eye, but through a telescope approximately 250 bluish stars can be seen. Subaru is also the Japanese term for “unite”.

Find out more about Brand FAQs

Where can I find a Subaru dealership in South Africa?

Located across South Africa, you’ll find a Subaru dealership close to you. Our sales consultants are skilled in understanding every spec, feature and detail involved in all Subaru makes and models. Allow them to take you through the Subaru safety, technology and innovation experience today.

Find a Dealership now

Book a test drive

We promise Pure Driving Enjoyment. Subaru, Confidence in Motion.