Subaru is an industry leader whose values encourage innovation, quality, and individuality.
Subaru is a brand that strives to create cars that inspire Confidence in Motion. It’s our global brand statement, and a brand testament to our vision and ethos. At Subaru Southern Africa, we live this vision and ethos every day, with every customer that walks through our doors, with every Subaru car, sedan, SUV and crossover we sell. We are entrenched into the South African culture and people, always aiming to improve the lives of our customers, our employees and the people with whom we share a business relationship.
Beyond this, the Subaru brand is an inherently unique property. The depth of its reach and its heritage are what make so many Subarists/Subaru fans so loyal.
The brand crosses generational lines, as a dependable and trustworthy brand that stands for safer, more adventurous lives for all.
Subaru is driven by its own vision of what mobility should be, never aiming to be all things to all people.
Subaru is about having the confidence and peace of mind to go anywhere, anytime.
At Subaru, we are dedicated to helping communities progress and shift into a new gear. Our Corporate Social Investment (CSI) initiatives concentrate on areas where we can make the greatest impact, including:
Through our Sanitary Drive, we support young girls by ensuring they have access to essential hygiene products.
At the heart of our mission, the Restore Her Dignity Sanitary Drive is about more than just providing sanitary products—it’s about ensuring that schoolgirls in underprivileged communities have the opportunity to thrive. By offering these essential items, we empower young girls to attend school confidently and with dignity.
Stepping Towards Success: School Shoe Donation
At Subaru, we believe every child deserves the right foundation to walk confidently towards their future. That’s why we have proudly donated school shoes to the students of Eqinisweni Secondary School, ensuring that kids in underprivileged communities have one less obstacle on their path to success. These shoes represent more than just footwear—they symbolise
the first steps toward opportunity, education, and empowerment.
Bringing Colour and smiles to the lives of children
With sleeves rolled up and paintbrushes in hand, the Subaru team had the privilege of transforming the Thabisong Creche in Alexandra. We spent the day painting the walls, bringing fresh colour and new energy to the space where children learn and grow. It was more than just paint—it was about brightening their environment and showing our commitment to uplifting communities. At Subaru, we believe that small actions can make a big difference, and this was our way of adding a splash of joy and care to the lives of the children at Thabisong Creche.
Uplifting Communities Together
At Subaru, our commitment to uplifting underprivileged communities is at the heart of everything we do. In 2023, we proudly partnered with the Khanyisa Trust Project to make a lasting impact. We prepared meals and donated care packs to the homeless and local community members, bringing comfort and hope to those facing difficult times.
Creating Joyful Moments
At Subaru, we believe in spreading joy and making a difference where it matters most. Our team recently spent a heartwarming day at Edenvale Child Welfare, dedicating their time to cook and share meals with the children. Along with this, we donated groceries to ensure the kids have the essentials they need. These moments of connection and care remind us that even small gestures can create lasting joy, and we’re proud to support the future of these bright young lives. Together, we are building a kinder, more hopeful tomorrow.
Empowering Women
We are proud to shine a light on the incredible work of the Frida Hartley Shelter, a sanctuary that offers refuge and empowerment to women in need. More than just a safe space, the shelter equips women with vital skills and community support to help rebuild their lives. This year, the Subaru Southern Africa team had the privilege of joining hands with their soup kitchen and contributing groceries to help fuel their remarkable mission. Together, we stand in solidarity with their vision of hope, strength, and transformation
Driving Change
We are proud to be part of a team that is dedicated to changing lives through the incredible work of the TEARS Foundation. This remarkable organisation provides essential resources, assistance, and hope to survivors of abuse. At Subaru Southern Africa, we believe in actively supporting our communities and are grateful for the invaluable efforts of the TEARS Foundation in helping survivors rebuild their lives. Together, we are making a difference and driving a brighter future for those in need.
Empowering Youth Through Global Camp
At Subaru Southern Africa, we are thrilled to support the Global Camp project, empowering young people through transformative camping experiences and outdoor programs. These initiatives not only provide fun but also install valuable life skills and foster resilience within the youth.
A heartfelt thank you to Camp La Thuso for your dedication to shaping young minds and creating a nurturing environment. We are honoured to be part of this impactful project.
As a brand, Subaru serves as an enabler to those who pursue adventure and push the boundaries of what is possible. It’s in the DNA of our cars, with their ability to venture where many others can’t. It’s why we partner with sportspeople, outdoor trail athletes, wind surfers and parasailers to name a few. These are just some of the adventures with which we choose to make a difference.
Our vehicles will inspire drivers like you to become a Subaru owner for life. Find out what makes us more than a car company.
