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About Subaru

About Subaru Company

Who is Subaru?

Subaru is a brand that is focussed on a few key areas of expertise. We strive to create cars that are beyond safe to drive, offering every driver pure driving enjoyment from the minute you hit the start button.


Confidence in Motion

When it comes to confidence, Subaru South Africa wants to make sure you experience every level of confidence when driving a superior Subaru. We are driven by our global Subaru brand statement, Confidence in Motion, which means we strive to create our own vision of mobility in every design and detail.


Subaru Safety Features

Our commitment to safety goes back to the 1960’s, when we were the first Japanese auto-manufacturer to conduct our own crash testing. In 2008, we introduced the world’s first camera-based driver assistance technology, called Subaru EyeSight. We were ahead of our time then and are streets ahead of the competition today when it comes to Subaru safety features.

Read more about Subaru’s Safety Features



Every Subaru model has been designed to bring a uniquely confident driving experience to the driver. Subaru Core DNA is what is at the heart of every Subaru make, including technology like symmetrical all-wheel drive, Subaru intelligent drive and X-mode control too.

Read more about Technology


Subaru Innovation

For superior Subaru technology that sports the most innovative features of any car in their class, chose a Subaru sedan or SUV now. Innovative features like 360-degree visibility, reverse automatic braking, LED steering responsive headlamps, side-view monitors, front-view and rear-view cameras, and voice recognition capabilities are included as standard in all the latest models. You can also expect to get the most from the Subaru in-car entertainment system too which allows for next-generation infotainment at your fingertips.

Read more about Subaru Innovation


STi Motorsport

There’s a powerful and nostalgic heritage behind the name of the motorsports and performance subsidiary of Subaru Corporation, Subaru Tecnica International. STi. Three letters that have commanded the respect and passion of performance car enthusiasts for three decades. In thirty years, these three letters have adorned the racing lapels of motorsport royalty, dominated the world stage of rally and circuit racing and carved out a reputation for slaying the most venerated competition.

Read more about STi Motorsport


History & Heritage

Subaru is the Japanese name for Pleiades, a collection of stars which form the shoulder of the Taurus constellation. Six stars in the constellation are visible to the naked eye and more than 250 blue stars can be seen through a telescope too. Subaru is also the Japanese term for “unite”. With both of these strong names as our heritage, it’s no wonder that Subaru is a car brand that has become synonymous with out-of-this world motoring technology.

Read more about Subaru History & Heritage


Why choose Subaru?

If you like what you’ve read, it’s time to decide for certain why choosing a Subaru is the right choice. Find your nearest dealer now and ask them to take you through the features of the SUV or sedan you’re interested in today.

Find a Dealership now


When you’ve heard all you need to hear, it’s time to test the Subaru of your dreams. Book a test drive online easily now or call your nearest dealer to arrange a convenient time now.

Book a test drive