Confidence in Motion

Pure Driving Enjoyment

"Confidence in Motion" is the Subaru global brand statement.

Subaru is driven by its own vision of what mobility should be, never aiming to be all things to all people. Incorporating technological ingenuity and engineering excellence, Subaru is about having the confidence and peace of mind to go anywhere, anytime.



History

The Origins of Subaru

Subaru is the Japanese name for Pleiades, a collection of stars which form the shoulder of the Taurus constellation. Six of these stars are visible to the naked eye, but through a telescope approximately 250 bluish stars can be seen. Subaru is also the Japanese term for ‘unite’.

 The origins of the maker of Subaru vehicles, Fuji Heavy Industries (FHI), date back to the 1917 founding of the Nakajima Aircraft Co. Ltd., in its day the largest aircraft manufacturer in Asia. After World War II, the Nakajima Aircraft Company was reorganised as Fuji Sangyo Co. Ltd. The company was then divided into twelve separate companies in 1950 and shortly thereafter, on 15 July 1953, five of those companies merged to form Fuji Heavy Industries Ltd. The aircraft technology and expertise gained from the Nakajima Aircraft Co. Ltd. was refocused to produce cars, with the very first being the Subaru 360.

Today, FHI is still actively involved in the aeronautical industry, its activities include helicopter construction for the Japanese Defence Force and Coast Guard. FHI is the only attack helicopter manufacturer in Japan, and has also played significant international aeronautical roles as the company built the centre wings for the Boeing 777 and 787 Dreamliner airliners.

In 2013, FHI celebrated 60 years of operation in Japan.

Subaru in Southern Africa

Subaru Southern Africa is wholly owned by Toyota Tsusho Corporation Japan and local subsidiary Toyota Tsusho Africa. The brand is represented by 18 dealerships and service centres in Southern Africa, with well over 15 000 Subaru vehicles on Southern African roads. Headquartered in Gauteng, the company employs close on 100 people who support the brand and its network in the areas of sales, marketing, technical, parts, finance, human relations, IT and administration.

Celebrating 22 years in South Africa since 1992, Subaru in Southern Africa stands for enjoying life through exploration and continually embarking on fresh adventures.

The Subaru Driving Experience is our contribution to safer driving, offering training courses in Advanced Driving, High Performance Driving and Off-road Driving.


Heritage

1950's

Fuji jidosha Kogyo, Co., Ltd., established.
Fuji Sangyo was divided into 12 companies in accordance with the corporate credit rearrangement law in 1950. Fuji Jidosha was chiefly involved in bodywork for buses and developing the small P-1 concept car.
Fuji Heavy Industries Ltd., established.
In 1953 Fuji Heavy Industries Ltd. was created as an aircraft manufacturing, sales, and maintenance company through investments from five companies: Fuji Kogyo, Fuji Jidosha, Omiya Fuji Kogyo, Utsunomiya Sharyo and Tokyo Fuji Sangyo. Two years later, these five investors merged with FHI and embarked on full-scale business activities of the FHI that we know today.
Prototype 4-wheel passenger vehicle P-1 completed.
The P-1, named the Subaru 1500 the following year, used the first Japanese-manufactured monocoque body. This passenger car provided excellent riding comfort and driving stability with its front-wheel wishbone-type independent suspension with a coil spring and double-action oil damper combination, and rear-wheel rigid axle suspension with a three-leaf spring and double-action oil damper combination.
Prototype K-10 (Subaru 360) completed.
The major issues present with the prototype K-10 included achieving a lighter body, easier production, sufficient interior space to accommodate four adults, excellent ride comfort, and developing a lightweight and high-power, high-durability engine. In addition to the monocoque body used to achieve a lighter weight, the head of each and every rivet was filed down to save weight - technology that had previously been used in aircraft was used extensively throughout the prototype.
Subaru 360 minicar unveiled
On March 3, 1958, a passenger car with a distinctive individuality was released: the Subaru 360. At the time, Japanese automobile manufacturers were working on developing small "people's cars" as advocated by the Japanese government. With its roots in aircraft manufacturing, Subaru took up the challenge of building a small, affordable car that could perform well, and the four-passenger, four-wheel Subaru 360 minicar became a milestone in the history of Japan's automobile industry. Dubbed the Ladybird due to its distinct shape, the Subaru 360 enjoyed tremendous popularity for more than a decade before finally ceasing production in May 1970.

1960's

Subaru Sambar truck released
In February 1961, the Subaru Sambar made its debut. The Sambar, based on the Subaru 360, was a truck that was outstandingly pleasant to ride and stable to drive. Compared with other four-wheel minitrucks of its day, the Subaru Sambar had the lowest deck body and the roomiest cargo bed. With its ability to neatly negotiate narrow street corners, this minitruck was a breath of fresh air in the industrial world. The following September, the Sambar Light Van was launched as a vehicle for not only commercial use, but also leisure use. With the Sambar, Subaru became firmly established as a manufacturer of light passenger vehicles.

Naming: English for "Indian deer."
Gunma Plant test course completed.
Completion of a 1.6 km-long test course was completed at the Gunma Plant located in Ota, Gunma Prefecture.
Head office relocates to new Subaru Building.
"Subaru Building" was completed in Shinjuku. Head Office departments were relocated and centralised here.
New Sambar released
Released in 1966 and dubbed the "New Sambar." Featuring a refined front grille and overall design, and also available with an optional variable gearbox offering 6 forward and 2 reverse gears.

Naming: English for "Indian deer."
4-door sedan released
Released in May 1966 as FHI’s first compact passenger car powered by the boxer engine, the Subaru 1000 offered driving stability and a comfortable interior, as well as technical features such as the front-wheel drive platform, Horizontally-Opposed engine and centre-pivot steering wheel. The outstanding body design “befitting of a 1,500 cc model” combined with numerous proprietary functions stemming from FHI’s aeronautical background. The D.O.J. (double offset joint) constant velocity joint, inboard brakes and independent four-wheel suspension system helped to reduce the unsprung weight of the car. The 1000 redefined the front-wheel drive concept with its smooth and precise control, comfort and durability.

Naming: The "ff" in Subaru ff-1 highlighted the fact that the car had a front engine and front-wheel drive system. The first mass-produced front-wheel drive car in Japan, the ff-1 was the leading model in the world demonstrating the potential of such a platform.
Subaru R-2 released
Replacing the Subaru 360, the Subaru R-2 was introduced in August 1969. Designed for the new era, the R-2 was a minisedan that attracted great interest for its role in expanding the concept of the minicar. The R-2 performed well and was engineered for the "highway era" that Japan was entering, and its excellent balance meant the R-2 could be driven with ease on rough roads. With its refined style and roomy interior that could comfortably seat four people, the R-2 was a tribute to the Subaru engineers who built on their experience with the Subaru 360 to expand the minicar concept.

Naming: Adopting a similar script to the Subaru ff-1, the letter "R" was selected for its innovative feel and pleasant sound. "2" highlighted the fact that this was Subaru's second small passenger model.

1970's

Leone coupe released
The Subaru Leone made its debut in June 1971, followed by the Subaru Leone 4WD Station Wagon in September 1972. Until then, four-wheel drive (4WD) was limited to off-road vehicles, however Subaru broke that tradition with a mass-produced 4WD variant of an ordinary passenger model. When the vehicle was first released, demand came mainly as a result of the special applications that the car could be used for, such as commercial use in snowy and mountainous areas. Yet the car was also highly praised in both the domestic and overseas markets for its novel design. The vehicle had steadily broadened its customer base thanks to a surge in popularity of outdoor sports like skiing and fishing. The car's popularity snowballed to the point where it became the world's top-selling 4WD passenger car, and is the origin of the Subaru AWD system.

Naming: Taken from the Italian word for "male lion."
Rex released
The Subaru Rex was launched as the successor to the Subaru R-2 in July 1972. The Rex was a hit thanks to the youthful, dynamic image its styling gave it, as well as Subaru's traditional minicar features, including superior handling, driving stability, riding comfort, and fuel economy.

Naming: Taken from the Latin term for "King."
Goriki Sambar released
The newly release model switched from an air-cooled engine to a water-cooled one. The "Custom L" featured a electronically operated windscreen washer for the first time. The single tail lamp was changed to orange rear indicator lamps that were independent of the rear brake lamps.

Naming: English for "Indian deer."
Subaru of America, Subaru Brat released.
The Subaru Brat, an export recreational vehicle (RV) designed for the North American market, was launched in August 1977. It was based on the Leone 4WD but had a two-seater cabin and a cargo bed at the rear.
2nd generation Leone released
A larger body size and 1,800 cc engine gave the car a design befitting of a medium class passenger car. To drive better on rough roads, the 1.8L 4WD model came equipped with a variable gearbox system dubbed Dual Range for use as a close-ratio transmission with the 4-speed manual transmission offering eight forward, and two reverse gears.

Naming: Taken from the Italian word for "male lion."

1980's

2nd generation Rex released
The rear-engine, rear-wheel drive platform that had been a mainstay from the Subaru 360 was changed to a front-engine, front-wheel drive platform. This move helped to overcome issues related to interior space, giving it a wider wheel base and the largest body size at the time in the minicar class. The Rex Combi name was given to the model with a light van body that was popular the time.

Naming: Taken from the Latin term for "King."
New Sambar Try and High Roof Truck series released
Released in September 1982. The "Sambar Try" was released as a minivan model, and while the 4-wheel independent suspension system remained the same, the front suspension layout in 4WD models of the 4th generation Sambar were changed from semi-trailing system to a Macpherson Strut system (semi-trailing system continued to be used for 2WD models). 10-inch tyres were used for all 2WD models, and 12-inch tyres for all 4WD models (with all models featuring large 4-wheel drum brakes). The ultra-low EL gear was defined for 4WD models. Trucks came with the High Roof option regardless of whether they were 2WD or 4WD, and while no automatic transmission was available, The Try FL and FX came with an automatic gearbox.

Naming: English for "Indian deer."
Domingo released
The Subaru Domingo one-box wagon made its debut in October 1983. This series not only accommodated seven passengers in a compact body but also offered a variety of seating arrangements thanks to Japan's first swivel seats, together with folding seats.

Naming: Taken from the Spanish term for "Sunday" and implying that the car was designed for fun Sunday drives.
Development of the Subaru ECVT.
Development of the World's first electro-continuously variable transmission (ECVT) was announced. The ECVT employed a simple yet effective mechanism using a special steel belt and pair of pulleys made by Van Doorne's Transmissie B.V., of the Netherlands. The ECVT enabled the driver to control the car's speed without the use of complex gears. This configuration allowed the vehicle to change speeds automatically to the most appropriate gear ratio.
Subaru Justy released
The Subaru Justy was launched in February 1984. In 1987, the Justy was fitted with an advanced automatic transmission system: the world's first electro-continuously variable transmission called the Subaru ECVT.

Naming: Stemming from the English word "Just" and implying that the car was "Proper," "Perfect," "Ideal" and "Just right."
3rd generation Leone released
With a larger body size and a design based on flat, straight lines, the flush surface of the 3rd generation Leone offered superb aerodynamics with a Cd value of 0.35. The 5-speed manual gearbox MT again featured “Dual Range” technology, giving the driver 10 different gear speeds. The top-of-the-range GT model featured an air suspension system and also came with height control.

Naming: Taken from the Italian word for "male lion."
Subaru XT (Alcyone) released in the USA.
The Subaru XT (Alcyone) was unveiled at the Detroit Show in January 1985 in the lead up to release in June of the same year. This was the first model for FHI to be launched in an overseas market before Japan.
Alcyone released
The Subaru Alcyone was named after a particularly bright star in the Pleiades, a star cluster called Subaru in Japanese. This model was launched in the United States as the Subaru XT in February 1985 and as the Alcyone in Japan in June 1985. This series' hallmark is its styling, designed to evoke the image of the aerodynamic shape of a hawk or eagle. The Alcyone's sweeping wedge shape and the fully rounded curves enabled this model to achieve the world's lowest air resistance level of 0.29 CD (coefficient of drag).

Naming: The brightest star shining in the Subaru (Pleiades) star cluster is called Alcyone, which was the basis of this model's name. The SVX is short for Subaru Vehicle X.
New Rex Combi released
A model with a 3-valve engine was developed new as a sporty grade, The "Combi" van was given the name "VIKI." Major changes to the packaging gave rise to even greater interior space than models in the past. The automatic gearbox was also upgraded from the auto-clutch in previous models a full-automatic system (2-speed) utilising a torque converter.

Naming: Taken from the Latin term for "King."
Subaru Tecnica International Inc. established.
Subaru Tecnica International Inc. established. This company was established as a subsidiary to undertake motorsports activities, including the FIA World Rally Championships, and the development and sales of specially-designed sports parts.
Subaru MM, the Horizontally-Opposed 12-cylinder Engine, completed.
The Subaru MM Horizontally-Opposed 12-cylinder engine was completed, and featured a maximum engine speed of 13,000 rpm and maximum power output of more than 600 hp at a dry weight of 159 kg.
Legacy sets a new 100,000 km world speed record.
In 1989, from January 2 through 21, the first-generation Legacy established a new 100,000-kilometer world speed record at the Arizona Test Center located on the outskirts of Phoenix, Arizona. The 100,000-kilometer distance was covered in 447 hours, 44 minutes, and 9.887 seconds, with an average speed of 223.345 km/h, thus setting a new world speed record. *Effective as of the end of April, 2005.
Legacy series released
Released in February 1989, Subaru took its first step into the 2.0-litre automobile market with its Subaru Legacy. Charged with the task of creating a sedan that would take its place on the world stage as a leader in the era, the design team started from scratch but eventually settled on "using a Horizontally-Opposed Engine and an AWD system, thus following the traditional Subaru technologies but at the same time rendering these as a mature compilation tailored for the new era." In this way, the Legacy incorporated traditional Subaru technologies but was still a completely new design embodying high-quality driving performance. The line-up consisted of a 4-door Sedan and a Station Wagon, with the latter instigating a station wagon boom in Japan. In 1998, the third-generation Legacy was introduced.

Naming: English for "passing on great traditions."
The Subaru Research and Testing Centre.
The Subaru Research and Testing Centre, a facility for the development of advanced technologies, completed its development of high-speed circuits.

1990's

Subaru MM engine licensed to Italian formula 1 racing team Coloni.
Subaru MM engine licensed to Italian formula 1 racing team Coloni made its F1 debut in the American Grand Prix.
Full model change for Sambar series
Released in March 1990 with a 660 cc capacity engine designed to suit new regulations. "Dias" was released as a premium model Sambar Try. Powered by the 4-cylinder in-line EN07 engine, supercharged models developed 55 metric horsepower with the EN07Y type engine, and NA models 40 metric horsepower with the EN07C type engine (with carburettor). The front suspension was built on ventilated disc brakes and the Macpherson Strut suspension system. Transmissions included a 5-speed manual with EL, as well as a proper ECVT option. 4WD models came in two variants, part-time and viscous full-time 4WD.

Naming: English for "Indian deer."
Alcyone SVX (Subaru SVX) released
Replacing the Alcyone, the Subaru SVX came on the market in the United States in July 1991 and in Japan in September. This model was developed as a luxury high-performance coupe that could handle any road surface. It was designed to have a dynamic image, with such touches as a glass-to-glass round canopy with a flush surface.

Naming: The brightest star shining in the Subaru (Pleiades) star cluster is called Alcyone, which was the basis of this model's name. The SVX is short for Subaru Vehicle X.
Vivio released
Marketed with the phrase "SIMPLE RICH," the Vivio's exterior featured sharp lines running from midway to the top of the windows, and a panel construction that retained its wavy lines. Body colours were also upgraded from the solid colours available with the Rex, to glossy tones and premium-looking metallic or mica finishes to increase the sense of quality. The rear of the car was constructed differently for domestic and commercial use. The Vivio featured Subaru's first newly designed body to suit changes in regulations for light cars in 1990, and its relatively low centre of gravity helped to improve its driving stability.

Naming: Created from the English word VIVID, and representing 660 (VIVIO) in Greek script.
Impreza series released
The Subaru Impreza was launched in November 1992. With a body more compact than the Legacy's, this series featured sporty curves, and came out in two versions: a 4-door Sedan and a Sports Wagon. The Impreza's engine, suspension, AWD system, and packaging followed those of the Legacy, and the high-performance driving and feeling of quality were further enhanced. In particular, the marvelous driving performance provided by the turbo engine and the breath of fresh air the Sports Wagon brought to the station wagon genre meant that the market welcomed the Impreza as a car with individuality.

Naming: English for "Impression."
New Legacy sets world speed record for station wagons.
New Legacy set a world speed record for station wagons. The record of an average 249.981 km/h over 1 km was officially recognised by the FIA and the Automobile Competition Committee for the US (ACCUS). Location: Bonneville Speedway, Utah, U.S.A. (world speed record certified by the FIA and ACCUS for mass-produced, unmodified station wagons) Vehicle: Legacy Touring Wagon GT
New Legacy series released
Developed with the underlying theme "succession and maturity" and offering performance and interior space rivalling that of more premium models, despite its compact class. The 4-door sedan retained the window graphics, however eliminated the black finish along the A and C pillars. This, combined with drawing the C pillar from directly above the rear wheel arch, helped to give the car a more aggressive look. The Touring wagon was designed with windows that wrapped around from the side to the rear and a stepped roof profile in what were common design elements with the previous generation. The trapezoidal shape of the front grille was also implemented new.

Naming: English for "passing on great traditions."
New Domingo released
A full model change was released in 1994, the first in its 11 year history. The body frame was extended front and rear, with a Y-shaped structure used at the front to ensure safety during a frontal collision. The fuel supply to the engine was upgraded from a carburettor to EMPi, and ECVT added to the manual-only transmission line-up. Full-time 4WD was achieved with viscous-coupling to suit the ECVT, thus improving the car's terrain capabilities.

Naming: Taken from the Spanish term for "Sunday" and implying that the car was designed for fun Sunday drives.
Subaru enters all FIA WRC races in a year for the first time.
The first year that Subaru participated in all WRC races held throughout the year, finishing in 2nd place (and the highest achievement for FHI) in the Manufacturer's Title (with driver Carlos Sainz).
Justy introduced to the European market
The Justy debuted again with a full model change, only available in the European market. The car came in a 3-door and 5-door hatchback. * Produced by Magyar Suzuki (Hungary)

Naming: Stemming from the English word "Just" and implying that the car was "Proper," "Perfect," "Ideal" and "Just right."
Subaru puts bumper-to-bumper recycling.
Subaru put its roller press production methods to practical use, paving the way for bumper-to-bumper recycling.
Subaru Forester wins the Hulman Trophy for setting the 24-hour speed record.
Subaru Forester won the Hulman Trophy* for setting the 24-hour speed record at the Indiana Motor Speedway with an average speed of 180.082 km/h. Location: Indianapolis Motor Speedway, Indiana, U.S.A. (world speed record certified by the FIA and ACCUS for Group T-1=series cross country cars) *Hulman Trophy: The challenge for the 24-hour endurance speed record of mass-produced and marketed vehicles at the Indianapolis Motor Speedway began in the 1920s, but the Hulman Trophy was initiated in 1989, named after the speedway's previous owner, Tony Hulman.
Advanced passenger SUV, the Forester, released
The Subaru Forester made its debut in February 1997. The Forester combined the strong points of a sports utility vehicle (SUV) and a passenger car as a vehicle of a new genre based on the "best of both" concept. The basic chassis was virtually the same as that of the 1993 Legacy, a fully changed model. However, the Forester's wheelbase was reduced, ground clearance increased 200 mm and overall height to 1,580 mm. Hence, while the Forester possessed superior driving performance for poor road conditions and a high driving position required for SUVs, it still provided pleasant ride comfort for those on board.

Naming: English for "Person living in the woods" or "Person raised in the woods."
New Subaru Legacy sets new world speed record for station wagons.
New Subaru Legacy set a new world speed record for station wagons. The record of an average 270.532 km/h over 1 km was officially recognised by the FIA and the ACCUS. Location: Colorado, U.S.A. (the world's fastest production station wagon certified by the FIA and ACCUS for the mass-produced car category, turbo engine, 1,600 cc to 2,000 cc class)
Full model change for Legacy Station Wagon series; new Legacy released
Released in June 1998. This model change eliminated the front-wheel drive models, making all grades based on a 4WD platform. The body design retained the Legacy look but was built on a more robust platform Two rows of globes in the headlight array were used, and this was the first model to use HID lamps in the premium grade model. interior quality was also improved immensely over existing Subaru models, and the addition of features such as the American high-end Macintosh audio brand as a manufacturer's option helped to improve quality in areas other than driving performance. Changing the rear suspension from a strut type to a multi-link type and bringing the strut towers in helped increase maximum luggage space (rear cargo room in the B4) over previous generations.

Naming: English for "passing on great traditions."
Pleo released
The Pleo built on the concept of the “New compact wagon that goes beyond the minicar" and took all aspects - performance, safety, utility and eco-friendly driving - to new levels in a perfectly balanced package as a new compact wagon. Designed outside of the traditional minicar definition, it was truly a new generation of minicar that was in a class of its own. Lightweight and compact, the Pleo also delivered all the benefits of outstanding fuel economy and environmental safety, and new standards incorporated into the design vastly improved safety as a model that was engineered for the future.

Naming: Latin for "More, to completion." The name also inspired the "Let’s play! Let’s go!" attitude.
Full model change for Sambar; new-spec Sambar released
Released in February 1999. Changes to light vehicle regulations in 1998 meant that the larger Sambar retained its full-cab style for both truck and van models, with a line-up featuring the truck, van and Dias (cargo model). NA models were no longer equipped with a carburettor.

Naming: English for "Indian deer."

2000

New development of compact Horizontally-Opposed 6-cylinder Engine
The compact "EZ30" 6-cylinder engine was developed with the same length as a 4-cylinder engine. Featuring the fundamental characteristics of a Horizontally-Opposed engine - the outstanding rotational balance, low centre of gravity and compact size - the EZ30 also delivered the smooth engine response and sound typical of a 6-cylinder engine, as well as mountains of torque typical of a larger engine and environmentally-friendly performance.
Full model change for Impreza series; New Age Impreza released
The second-generation Impreza was based on the concept of fast, fun and safe, and included features such as a new turbo engine offering superior environmental performance, and a new body with Ring-Shaped Reinforcement Frames and improved impact safety. Along with being more fun to drive, it had unique styling backed by functionality, and was a vehicle that could assert the personality of the driver.

Naming: English for "Impression."

2001

Subaru North American model Baja unveiled at the North American International Auto Show.
The Subaru North American model Baja was unveiled at the North American International Auto Show.
Traviq released
Designed with the concept of delivering "a fun-to-drive seven-seater, whether driving alone or with all seven seats full," the Traviq was a easy-to-drive, compact seven-seater offering supreme interior comfort in a streamlined package. Combined with effortless power and outstanding maneuverability, the car was for fun on the road.

Naming: Coined by coinbining the words TRAVEL and QUICK.

2002

Full model change for Forester; cross-over SUV, the new Forester, released
Based on the "Crossover SUV for the 'BEST of BOTH' WORLD" concept, the Forester was developed to deliver class-leading potential in the crossover SUV category. This concept fuses the benefits of both the SUV and passenger car, but is also designed to meet the various needs of day-to-day life with a single model.

Naming: English for "Person living in the woods" or "Person raised in the woods."
Development of Legacy B4 (Sedan) CNG model unveiled.
The Legacy B4 "CNG" was a model based on the 4WD "RS" powered by a 2.0L DOHC Horizontally-Opposed 4-cylinder engine. The engine no longer featured AVCS (Active Valve Control System: variable valve timing) or EGR (Exhaust Gas Recirculation), however came equipped with an electronically-controlled fuel injection system specially-tuned for the CNG developing a maximum power output of 94 kW and maximum torque of 160 Nm.
Forester given top rating in IIHS crash tests.
The Forester was given the top IIHS (Insurance Institute for Highway Safety) rating of "good" in crash tests, and was also selected as the "best pick" that is reserved for only the best models.

2003

Subaru B11S concept car unveiled at 73rd International Geneva Motor Show.
The Subaru B11S was unveiled at the 73rd International Geneva Motor Show, in order to show the future concept of Subaru design. The B11S offered an attractive design based on Fuji Heavy Industries' standard of behaviour of "innovative, individual, courageous". It also provided ample packaging, a Horizontally-Opposed Engine, Symmetrical AWD, and other feature technologies that Subaru is known for. Adopting a double-door opening mechanism with no central pillar for the side doors provided smooth access to the rear seats. The power train was equipped with a newly developed Horizontally-Opposed six-cylinder twin-turbo Engine. It more than met performance targets with a maximum output of 294 kW (400 ps), and a maximum torque of 550 Nm (56.1 kgfm).
Full model change for Legacy
Based on the development theme of a fusion of ride, function, and beauty, the fourth-generation Legacy aimed to be a next-generation vehicle in keeping with the worldwide Legacy brand, by further improving the performance of its unique Symmetrical AWD power train centred on a Horizontally-Opposed Engine. While carrying on the styling identity from the first-generation model, the fourth-generation Legacy had a more sporty feeling in its sleeker body shape, and in its front face with a sharp image, while also offering appeal through its aesthetic and functional beauty that included LED turn signals built into the side mirrors. The interior was high-quality and sporty with easy and rounded details. The body size was optimal as a driver oriented car that brought with it improved safety functions, along with good handling, and driving performance.

Naming: English for "passing on great traditions."
G3X Justy released in Europe
The G3X Justy* was a compact car introduced to the European market as an entry-level model for the crossover vehicle category. Drivers enjoyed the sporty driving feel that Subaru had become known for, and the entire line-up was equipped with DOHC engines and a dynamic design. The G3X Justy was available in an AWD model powered by either a 1.3-litre or 1.5-litre DOHC engine with a variable valve timing (VVT) system, as well as a front-wheel drive model with a 1.3-litre diesel turbo engine. It offered high-performance driving both on rough and on roads, with a minimum ground clearance of 170 mm. * Produced by Magyar Suzuki (Hungary)

Naming: Stemming from the English word "Just" and implying that the car was "Proper," "Perfect," "Ideal" and "Just right."
Subaru establishes a new brand message: Think. Feel. Drive.
The new brand message of "Think. Feel. Drive." represented Subaru's automotive ideals of intelligence and sensitivity. It symbolised Subaru's aim of developing a high-performance premium car that offered a high-level blend of driving, environment, and safety, thus leaving a lasting impression on customers the world over, especially those who truly enjoy the driving experience. In addition, Subaru promised to deliver consistent value in new products and services.
Concept cars B9 Scrambler and R1e unveiled at 39th Tokyo Motor Show.
B9 Scrambler A two-seater Hybrid Electric Vehicle (HEV) that reflected Subaru’s concept to offer open-air motoring, both on and off the roads. The car’s powertrain was called Sequential Series HEV (SSHEV) -- a fusion of the Symmetrical AWD and the latest HEV technologies. Subaru R1e As a mobile tool that fits well with personal use in urban life, the Subaru R1e featured a 2 + 2 layout. The Electric Vehicle (EV) power unit used a high-performance battery and advanced power control technology, with consideration also given to the environment.
Legacy was awarded for CAR OF THE YEAR JAPAN 2003-2004
The Legacy was awarded for CAR OF THE YEAR JAPAN 2003-2004 for the first time in Subaru’s history. The Legacy has been developed on the concept of integrating responsive driving, superb functionality, and outstanding beauty. With a Horizontally-Opposed Engine and the symmetrical AWD system as its core features, the new generation Legacy’s power train performance was further enhanced. FHI engineers pursued the realization of the essence of the Grand Touring Car, and the new Legacy represented Subaru’s ambition to achieve truly global performance levels in a Grand Touring Car born in Japan.
Subaru R2 released
Featuring a unique and stunning design befitting a compact car coupled with a streamlined package, excellent fuel economy and crash safety, and ease-of-use and agile performance, the R2 was a minicar designed to meet the lingering needs of the market by providing a brand new form of value. A sleek, integrated look was used for the exterior, by incorporating smooth lines and styling to suit the high level of crash safety. The car also benefitted from weight savings throughout the body and a new 4-cylinder DOHC (with AVCS) naturally aspirated engine.

Naming: The use of a simple and effective symbol notation completely redefined minicars of the past, and helped provide additional value. Revisiting the "R-2" model name announced in 1969 not only created a new image to the name, but also served to carry on Subaru's tradition with building cars.

2004

Subaru R2 was awarded 2005 RJC* Car of the Year “Special Award for Best Mini Passenger Car”
The Subaru R2, a mini passenger car launched in December 2003 in Japanese market, was awarded 2005 RJC* Car of the Year “Special Award for Best Mini Passenger Car”.

2005

The Subaru B9 Tribeca Makes its World Premiere at the 2005 North American International Auto Show
The Subaru B9 Tribeca was developed on the concept of a progressive sport utility vehicle (SUV) that represented the next generation of crossover vehicles. The Subaru B9 Tribeca featured Subaru Symmetrical All-Wheel Drive (AWD) with a Horizontally-Opposed boxer engine delivering agile and stable control while ensuring superb manoeuvrability as a SUV, and was the first ever Subaru with seating available for seven passengers. The largest model in the Subaru line-up, the all-new Subaru B9 Tribeca revealed its roominess in flexible seating arrangements in three rows for seven passengers. Its sporty and dynamic exterior design contrasted with a sophisticated interior design that accentuated stylish comfort and safety.
Subaru R1 released
Designed primarily for two passengers, the Subaru R1 was a 3-door compact car with streamlined packaging for private use. It offered outstanding fuel economy, superb crash safety levels, a stylish and refined design, a comfortable and function interior, and potential seating arrangements for four passengers if required.

Naming: Used the letter "R" to define Subaru's minicar models for a sense of unity. The difference in size to the "R2" concept was highlighted with the numbers "1" and "2."
The Subaru B9 Tribeca made its World Premiere at the 2005 North American International Auto Show
The Subaru B9 Tribeca was developed under the concept of a progressive sport utility vehicle (SUV) that represented the next generation of crossover vehicles. The Subaru B9 Tribeca featured Subaru's Symmetrical All-Wheel Drive (AWD) with a Horizontally-Opposed boxer engine that delivered agile and stable control while ensuring superb manoeuvrability as a SUV, and was the first-ever Subaru with seating available for seven passengers. The largest model in the Subaru line-up, the all-new Subaru B9 Tribeca revealed its roominess in flexible seating arrangements in three rows for seven passengers. Its sporty and dynamic exterior design contrasted with a sophisticated interior design that accentuated stylish comfort and safety.
Concept car B5-TPH unveiled at 39th Tokyo Motor Show.
Exhibits included the “B5-TPH” concept car, equipped with the proprietary “Turbo parallel hybrid (TPH)” hybrid system, the “IVX-II” technology exhibit, next generation of intelligent vehicle that ensured driving pleasure, comfort, and advanced safety, and the new “B9 TRIBECA” (US model) crossover vehicle.

2006

Subaru’s 2.5-litre Horizontally-Opposed turbo engine wins “International Engine of the year 2006.
The 2.5-litre, Horizontally-Opposed boxer engine with a turbocharger was voted this year’s winner in the 2 to 2.5-litre engine class of the International Engine of the Year Awards. The award ceremony took place today at the Engine Expo in Stuttgart, Germany. The award granted to the Subaru engine, with which Subaru Impreza and Forester models are equipped, marked the first time a Horizontally Opposed engine was selected in the prestigious annual awards.
SI-DRIVE (SUBARU Intelligent Drive)
“SI-DRIVE (SUBARU Intelligent Drive)” was Subaru’s new proprietary system developed to provide better communication between the driver and car. The system allowed the driver to select from three different modes to suit driving conditions, and raised driving enjoyment dramatically. Three different driving modes, “Intelligent (I)”, “Sport (S)” and “Sport Sharp (S♯)” gave the car three completely different personalities to suit any situation. The system was first installed in 2007 Model Year Legacy/Outback powered by 3.0-litre engines.
All-new Mini Car Subaru Stella released
Japan’s mini car market was steadily expanded as consumers increasingly came to appreciate the ease of use and fuel efficiency that mini cars offered. Seizing upon opportunity in the market, FHI developed the Stella to meet the needs of consumers who placed an emphasis on a spacious interior and convenience of use in mini cars. It boasted top fuel efficiency levels in its class, as well as smooth acceleration, thanks to Subaru’s signature inline, 4-cylinder, 660-cc, compact engine for minicars, and a newly developed i-CVT (intelligent continuously variable transmission).

Naming: Italian for "Stars." Designed to brighten up any customer's day.

2007

SUBARU BOXER DIESEL and Subaru R1e electric vehicle unveiled at the 77th Geneva international Motor Show.
The “SUBARU BOXER TURBO DIESEL” engine, which was introduced into the European market, takes advantage of the inherent superiority of Horizontally -Opposed engines, such as their high rigidity and low noise and vibrations, eliminating the need for a balancer shaft. The Subaru R1e was a short-distance commuter car based on the Subaru R1 minicar available in the Japanese market.
FHI Unveils All-New Subaru Impreza at the New York International Auto Show
Developed around the product concept of new, more refined designs for comfort, the latest Impreza incorporated sophisticated styling and rich interior design, roominess and space, and outstanding comfort and utility, while offering a pleasant and safe ride enhanced by Subaru Symmetrical AWD (All-Wheel drive) with the Horizontally-Opposed engine.
FHI Unveils New Subaru Tribeca at the New York International Auto Show
Advancing the concept of a progressive sports utility vehicle (SUV), the new Tribeca featured powerful new styling, improved performance, enhanced comfort and functionality. Its exterior design stressed a more SUV-like appearance with a new front face design. The revamped Tribeca is equipped with a newly designed 3.6-litre boxer engine. Although larger and more powerful than the previous 3-litre engine, the new engine delivers both improved performance and fuel efficiency in real world driving situations. Design modifications in its cooling system enabled the use of regular unleaded fuel, a change from premium only, helping to lower consumer operating costs.
3rd generation Impreza released
The 3rd generation Impreza was developed with the "new style of comfort" concept, and adopted a streamlined, efficient 5-door package based on smooth driving and high level of safety stemming from the combination of Subaru's core technology: its Horizontally-Opposed engine and new body layout. Featuring three different elements in one - "Stylish desing," "Easy-to-use packaging" and "Dependable and precise, enjoyable driving," the 3rd generation Impreza was released to define a new global standard in motoring.

Naming: English for "Impression."
New Justy, Subaru's entry model introduced in the European market
Entry model for Europe. The new Justy offered drivers outstanding control and a spacious interior, combined with superior fuel economy and environmentally-friendly running with its 1.0-litre engine. The Justy was marketed in two grades: the sport “1.0S” and the highly practical “1.0E.” Both came equipped with a FWD drivetrain and 5-speed manual transmission for enjoyable, agile handling.

Naming: Stemming from the English word "Just" and implying that the car was "Proper," "Perfect," "Ideal" and "Just right."
New generation crossover "NEW Forester" released
Based on the "Best Balance for Active Life" product concept and featuring various improvements to make customers' lifestyles even more active and entertaining. The 3rd generation Forester was developed with a priority focus on fusing the three main elements of ease-of-use "packaging," "performance" backed with Symmetrical AWD stability, and "eco-friendly" to meet greater social needs.

Naming: English for "Person living in the woods" or "Person raised in the woods."

2008

Subaru's 50th anniversary.
Fuji Heavy Industries celebrated an exciting 50 years of manufacturing the Subaru brand since the “Subaru360” minicar was released on March 3, 1958. The Subaru360 was developed as a reasonably-priced model featuring a compact body and outstanding packaging, and played a pivotal role within automotive history in Japan.
Impreza was awarded the "JNCAP Grand Prix" by the Japan New Car Assessment Program.
Subaru Impreza received the highest rating in JNCAP*, Japan’s safest passenger car award for fiscal 2007. * Japan New Car Assessment Program The grand prise of JNCAP was awarded to the passenger car that obtained the highest score among the top rating passenger cars in the collision safety performance test for driver’s and front passenger’s seats, as well as pedestrian head protection performance test.
Subaru 2.5-litre Turbo Boxer Engine Wins at International Engine of the Year Awards 2008
The 2.5-litre, Horizontally-Opposed, 4-cylinder boxer engine with a turbocharger was voted this year’s winner in the 2 to 2.5-litre engine class of the International Engine of the Year Awards. The award ceremony took place on May 7 at the Engine Expo in Stuttgart, Germany. Subaru was first awarded the same prise in 2006. The engine received a higher score from the voting panel this year.
Development of new "SUBARU Plug-in STELLA Concept" electric vehicle announced.
The Subaru Plug-in STELLA Concept combined the EV system employed in the R1e, with the Subaru STELLA mini car. The resulting vehicle represented an optimised model that offered the compact packaging and superb utility of the STELLA to meet a wider array of market needs.
New Model Subaru EXIGA, a seven-seater for panorama touring, unveiled
Based on the concept of a seven-seater with panoramic visibility for the touring experience, the EXIGA was developed to provide a safe and pleasant journey for all occupants. Capitalising on its accumulated know-how from building wagons and crossover SUVs, Subaru succeeded in creating an open and comfortable interior for all the passengers to easily engage in conversation and share the experience of touring, enhanced by dramatic wide-angle views through the windows.

Naming: Named for its exciting and active image.
New compact car DEX released
With preferences and requirements for cars diversifying, Subaru aimed to invent new value in the widely popular compact car class with the Dex. The Dex was designed with the concept of "Square Utility Compact" and focusing on the daily ease-of-use and unique design required for this class resulted in a model that could meet the lifestyles of customers "looking for a fun daily driver centred around city driving."

Naming: Stemming from the word "Dexterity" and featuring a sport, intelligent design.
LEGACY CONCEPT to Debut at North American International Auto Show
FHI provided a world premiere of the LEGACY CONCEPT at the 2009 North American International Auto Show (NAIAS) in Detroit. Celebrating 20 years of the Legacy sedan, the LEGACY CONCEPT was a concept model to showcase the direction of future Legacy sedan design. The exterior highlighted the sportiness and dynamism befitting a car powered by 3.6-litre, low centre of gravity Horizontally-Opposed engine.

2009

Subaru Introduces All-New Legacy Sedan and Outback at New York International Auto Show
FHI remained committed to enhancing both sporty handing and safety technology and made significant improvements to the fifth-generation Legacy sedan. The new Legacy sedan also featured the new Subaru Lineartronic™ CVT (continuously variable transmission) and a new engine cradle design. The fourth-generation Outback featured a roomier cabin and an expanded luggage/cargo compartment. And with the introduction of an all new chassis and the new Subaru Lineartronic™ CVT, the new Outback delivered enhanced performance, comfort and eco-friendly design.
5th generation Legacy released
Subaru's core Legacy series was released with a full model change. The 5th generation Legacy was built on the "Grand Touring Innovation" concept and featured key proprietary technology such as the Symmetrical AWD platform built around the Horizontally-Opposed engine. Driving performance and safety developed from the 1st generation have been enhanced even further, combined with further comfort for all passengers as well as eco-friendly driving. This Legacy came with the newly developed CVT "Lineartronic" and "Cradle Frame Mount" technologies.

Naming: English for "passing on great traditions."
Legacy awarded 5-stars in European New Car Assessment Programme.
2010MY Legacy 2.0D Sport Station Wagon LHD (European specifications) was awarded the highest possible 5-star safety rating by the European New Car Assessment Programme (Euro NCAP*) in its combined safety performance test.
All Subaru models awarded the highest “Top Safety Pick” rating in latest American IIHS 2010 Safety Assessments.
IIHS*1 provides to consumers safety information about vehicles with four-level rating system. In the 2010 assessment, for the first time, performance in roof strength to measure protection in a rollover was required to win. A new requirement for strong roof windows saw 27 winners of the 2010 Top Safety Pick from a record 94 in 2009. Top Safety Pick recognised vehicles that, in IIHS testing, did the best job of protecting people in front, side, rear and now rollover crashes based on "good" ratings, which denotes "good" as the top ranking status possible in Institute tests. *1 the Insurance Institute of Highway Safety

2010

Subaru Exhibits 2011 Impreza WRX Models at New York International Auto Show
Both 5-door and 4-door models came with the wide-body design for the first time. The exterior design, including newly designed front area, projected a sporty and powerful road presence. The new model also enhanced sportiness, thanks to its wider track.
WRX STI 4-Door prototype posted a 7:55:00 time around Nordschleife ("Northern Loop") of the Nurburgring, Germany.
Former-WRC driver Tommi Makinen drove a 4-door WRX STI around the Northern Loop of the Nurburgring in German, posting a 7:55 time.
2nd generation Pleo released
The concept behind the new Pleo was "ideal compact size for outstanding practicality and economy," and it was a minicar designed to be easy to drive and simple, coupled with a great design. Practicality and economy in the form of a comfortable interior and great fuel efficiency made it the ideal minicar for exciting, day-to-day driving. All NA models were covered by the eco-car subsidy (subsidy for promoting the sales of eco-friendly cars) among other features that were focused on the environment.

Naming: Latin for "More, to completion." The name also inspired the "Let’s play! Let’s go!" attitude.
Newly designed minicar LUCRA released
With a "comfortable, spacious and stylishly small" concept, the Lucra was a passenger car designed to fit in with any lifestyle with its spacious and open cabin, and polished design.

Naming: Coined from the initials of "Large" "Utility" "Comfort" "Relax" "Active." Offered a comfortable, spacious cabin, with a refined, easy-to-use image.
Advanced "EyeSight (ver.2)" driving support system.
A safe driving support system making cars harder to crash. EyeSight (ver.2) was an advanced driving assist system that added convenience to the driver with better safety and driving assist functions incorporating the latest controls to automatically apply the brakes, bringing the car safely to a stop. The system comprised of functions such as the "Pre-Collision Braking Control" to automatically apply the brakes before a collision, the "Pre-Collision Braking Assist System", which assisted the driver in applying the brakes for more accurate braking control, "Adaptive Cruise control with all-speed range tracking function", which enables natural speed control, and various other functions aimed at increasing safety even further and reducing driving stress.
Advanced "EyeSight (ver.2)"* driving assist system awarded the 2010/2011 Japan Automotive Hall of Fame Car Technology of the Year *Japanese specifications.
Advanced "EyeSight (ver.2)" was awarded the 2010/2011 Japan Automotive Hall of Fame Car Technology of the Year. "EyeSight(ver..2)" was a driving support system based on Subaru's proprietary stereo camera technology and functions such as "Pre-Crash Braking" to avoid frontal collisions or minimise damage in the event of a collision, as well as the "Adaptive Cruise Control" function for more natural vehicle tracking control to help reduce driving fatigue.
FHI’s brand statement "Confident in Motion" developed as the key to the new age of Subaru.
FHI developed a new globally standard brand statement "Confidence in Motion" for Subaru. "Confidence" embodied Subaru’s unwavering approach to creating reliable cars, and represented the valuable relationship that Subaru had built up with fans in its quest for delivering peace of mind and enjoyment. “in Motion” took the “Confidence” that had been developed to suit the ever-changing environment a step further, and symbolised Subaru’s steadfast commitment to meeting the requests of customers with revolutionary products and technologies.
"Subaru Impreza Concept" was unveiled at the 2010 LA Auto Show.
The Subaru Impreza Concept was the first concept model to be released under Subaru's new brand strategy. Designed to show a possible direction for future Impreza models, it embodied the Subaru brand statement "Confidence in Motion". The concept expressed the core Subaru brand value of "enjoyment and peace of mind". The Subaru Impreza Concept fused a sleek and lean form that exuded dynamism and elegance with a roomy and rich four-seat interior that embodied a safe and comfortable ride.
New minicar Subaru TREZIA released
With a body size less than 4 metres in length, the "New Compact Smart Wagon" was the keyword for creating a compact touring car with Subaru's renowned wagon styling.

Naming: From the English word "Treasure" and implying a driving experience like none other.

2011

“SUBARU XV CONCEPT” as a world premiere at the 14th Shanghai International Automobile Industry Exhibition.
The SUBARU XV CONCEPT was a design concept car that defined a new generation of crossover vehicle, blending exceptional SUV practicality with a fashionable form. It was specifically designed for customers seeking a vehicle offering looks, benefits and packaging that stretch beyond those from the populated crowd of existing crossover models. At its heart was the core theme of “Enjoyment and Peace of mind”, and a promise to deliver, in line with Subaru’s new brand statement, “Confidence in Motion”. With truly innovative styling, this new generation design concept car combined Subaru’s Crossover-like driving excitement with a revolutionary inspiring feel, playful nature, the proven comfort and reliability of the renowned Subaru’s Symmetrical AWD (All-Wheel Drive) system.
New Impreza announced at the 2011 New York International Auto Show.
The 4th generation Impreza was a new model offering exception value with a wider, more comfortable, and more premium feel to the cabin without increasing the size of the body, in what completely redefined the traditional concept of car classes. The reliable driving, agile handling and outstanding safety afforded by Subaru’s characteristic Symmetrical AWD system centred around the Horizontally-Opposed Engine were all taken to new levels.
Newly designed minicar Stella released
The new Stella was designed with the "Smart Active Small" concept, and was a compact car that offered a spacious interior, easy handling and outstanding fuel efficiency.

Naming: Italian for "Stars." Designed to brighten up any customer's day.
Subaru WRX STI won the SP3T class of the 24 Hours Nurburgring.
Subaru took part in the 24 Hours Nurburgring race with the WRX STI, and claimed victory in the SP3T class (turbo cars engine size of 2.0L or less).
FHI unveiled the "SUBARU BRZ PROLOGUE - BOXER Sports Car Architecture II -" at the 64th Frankfurt Motor Show.
"SUBARU BRZ PROLOGUE" embodied the technology concept of the "SUBARU BRZ", an all-new rear-wheel drive (RWD) sports car, jointly developed with Toyota Motor Corporation. Built around Subaru’s core technology - the Horizontally-Opposed Boxer engine, a new platform was developed in order to extract the maximum performance potential required of the RWD sports car.
All-New "SUBARU XV" unveiled at Frankfurt Motor Show
FHI unveiled the new Subaru XV (European specifications) as a world premiere at the 64th Frankfurt Motor Show. FHI planned to introduce the new XV to the European market as its strategic model to provide customers with "Enjoyment and Peace of Mind" through Subaru’s new "Confidence in Motion" brand statement. The fundamental product concept that Subaru adopted for the XV is "Urban Adventure." In specific terms, a vehicle that was perfectly suited to exciting, lively, yet stress-free use in the city. Thus, Subaru balanced optimal performance factors such as fuel efficiency and enjoyable driving (Fun to Drive) with a stylish, highly distinctive exterior design.
"SUBARU BRZ CONCEPT - STI -" to Make World Premiere at Los Angeles Auto Show
The "SUBARU BRZ CONCEPT - STI -" was a concept car based on the "SUBARU BRZ", an all-new rear-wheel drive (RWD) compact sports car developed from an on-going joint-project between Subaru and Toyota Motor Corporation. Built with Subaru’s core technology of the Horizontally-Opposed Boxer engine, this model had a low centre of gravity that realises a "Pure Handling Delight" driving experience. Combined with motifs of Subaru’s iconic performance brand "STI", the concept car embodied the ultimate in handling performance.
FHI Wins Grand Prix at IAA Japan Best Advertisement Award.
FHI won the grand prix at the 7th IAA* Japan Best Advertisement Award with the Subaru brand movie "The CarParts." The award is sponsored by the International Advertising Association Japan Chapter. The IAA Japan Best Advertisement Award recognises outstanding advertisement and commercial films that were incorporated into overseas promotional activities. To qualify, the campaigned products or services must be of Japan and the advertisements must be made under the direction of Japanese entities.
SUBARU ADVANCED TOURER CONCEPT and SUBARU BRZ unveiled at 42nd Tokyo Motor Show.
SUBARU ADVANCED TOURER CONCEPT (Concept car) Exquisitely balancing the enjoyment of driving with environmental friendliness, the car, under its product concept of "Revolutionary Sports Tourer", embodied Subaru's theme of "Confidence in Motion". This C-segment class car was developed as a new-generation sports wagon providing both superior driving performance and utility. It featured an innovative exterior design not found in conventional wagon models, and offered refined wagon utility that Subaru had cultivated over the years. SUBARU BRZ Based on its product concept of "Pure Handling Delight", at its core was the Horizontally-Opposed engine known for its light weight, compactness, and low centre of gravity. That combined with Subaru's rear-wheel drive platform, the SUBARU BRZ sought a new level of lowness in centre of gravity, one of the lowest in the world, and offers excellent handling performance. It was a sports car that could provide pure handling delight to anyone behind the wheel.
The 4th generation all-new Impreza was developed.
This fourth generation all-new Impreza was developed under the concept of "Redefining Value, Redefining Class". Its aim is to provide a new level of value not known to exist until now. Superior reliability, handling and safety features of the Subaru Symmetrical AWD (All-Wheel Drive) system with the Horizontally-Opposed Boxer engine at its core - these among many other qualities have made possible a safe and environmentally-friendly high grade global car while enhancing the sportiness of the Impreza.

Naming: English for "Impression."

2012

Subaru Commemorates the 40th Anniversary of Its AWD Vehicles.
This year marked the 40th anniversary of the debut of Subaru all-wheel drive (AWD) vehicles since the Subaru Leone Estate Van 4WD was first introduced in Japan in 1972. Over the past 40 years, FHI continued to be a pioneer of passenger AWD vehicles. The total production*1 of Subaru AWD vehicles reached 11,782,812 units (as of January 31, 2012), or approximately 55.7% of total Subaru vehicle sales. *1 including production of part-time 4WD vehicles
FHI Gunma Oizumi Plant Marks 30 Years of Production.
The FHI Gunma Plant complex consists of five automobile production plants located mainly around Ota in Gunma Prefecture, Japan. The Oizumi Plant, one of the Gunma plants, produces all types of Horizontally-Opposed Boxer engines (1.6-litre, 2.0-litre, 2.5-litre and 3.6-litre) and all transmissions, including the Lineartronic-CVT.
"SUBARU BRZ" introduced in Japan
"Pure Handling Delight - the driving experience taken to a new level" By mounting the Subaru Boxer engine as low as possible within the chassis and closer to its centre, the boxer’s inherent advantages of low centre of gravity, light weight, and compact size were maximised. Subaru BRZ achieved the honour of having one of the lowest possible centres of gravity in the world. A fun sports car that any driver could enjoy driving with peace of mind.

Naming: The name "BRZ" stands for "Boxer engine" "Rear-wheel drive" "Zenith"; it also embodied Subaru’s passion for an ultimate sports car that features Subaru’s core technology: the Horizontally-Opposed Boxer engine.
FHI Introduces the "SUBARU XV CROSSTREK" at New York International Auto Show
This compact crossover SUV featured a stylish design and provided an enjoyable drive. It was well balanced with a roomy and convenient interior. While maintaining its standard all-wheel drive, the Subaru XV Crosstrek employed the 2.0 litre Horizontally-Opposed Boxer engine and Lineartronic (CVT) and achieved a highway fuel economy of 33 mpg* - making it the most fuel-efficient all-wheel drive crossover vehicle in the US. It also offered good rough road capability due to its 8.7 inches of ground clearance, higher than many of its competitors.
Subaru BRZ Named "VDI Car of the Year" by 2012 Vehicle Dynamics International Awards.
Vehicle Dynamics International magazine of UK-based UKIP Media & Events Ltd. selected the Subaru BRZ as "Car of the Year" at the 2012 Vehicle Dynamics International (VDI) Awards and named FHI's Toshio Masuda "Dynamicist of the Year" for his leading role in the engineering of Subaru's latest sports car.
SIA Becomes First U.S. Car Manufacturing Plant to Receive ISO 50001 Certification.
The North American production base, Subaru of Indiana Automotive Inc. (SIA) received ISO 50001 Certification as the first car manufacturing plant in the U.S. to achieve this internationally recognised accreditation. Launched in 2011, ISO 50001 outlines the internationally recognised requirements for energy management systems (EnMS). The standard provides organizations with management strategies to increase energy efficiency, reduce costs and improve energy performance.
Subaru Impreza and Subaru XV Each Wins "Good Design Award 2012".
The Subaru Impreza G4 (4-door Sedan) / Sport (5-door) series and newly-introduced Subaru XV each won the "Good Design Award 2012" from the Japan Industrial Design Promotion (JDP).
Subaru BRZ Wins 2012-2013 Car of the Year Japan "Special Award"
"Subaru BRZ" sports coupe born in a joint development project with Toyota Motor Corporation (TMC) received the 2012-2013 Car of the Year Japan "Special Award".* * Jointly awarded to the "Toyota 86" Developed with its product concept "Pure Handling Delight - the driving experience taken to a new level", the Subaru BRZ is a front-engine, rear-wheel drive sports coupe offering sheer driving pleasure with excellent handling, which is enabled by the ultra-low centre-of-gravity packaging with the Subaru Boxer engine mounted as low as possible.
Subaru Forester to Make North American Debut at 2012 Los Angeles Auto Show
The all-new Forester was developed with the goal to maximise its value as a true SUV. Featuring Subaru's distinctive, renowned symmetrical All-Wheel Drive (AWD) system as its core technology, the fourth generation Forester boasted a higher level of drivability as well as enhanced safety and environmental performance combined with much improved capabilities as an SUV offering fun-to-use versatility and fun-to-travel driving performance.
4th generation Forester released
The new Forester was developed to "Deliver the real value of an SUV." Built around Subaru's proprietary Symmetrical AWD technology, the basic performance areas of any car - driving, safety and environmental - were enhanced further to give greater enjoyment as an SUV, as well as greatly improving fun as a mode for stress-free driving and mobility.

Naming: English for "Person living in the woods" or "Person raised in the woods."
First Subaru XV Rolls off the Production Line in Malaysia
FHI announced that it began production of the Subaru XV crossover SUV at a Malaysian assembly plant of Tan Chong Motor Assemblies Sdn. Bhd (TCMA), an automotive assembly company of the Tan Chong Group. The official ceremony to mark the start of production was held at the TCMA plant on December 19.

2013

World Premiere of the "SUBARU VIZIV CONCEPT" at the 2013 Geneva Motor Show
"SUBARU VIZIV CONCEPT" was a future-generation crossover concept that represented the new design direction and technologies that will take the Subaru brand into the future. "VIZIV" was a coined word inspired by the phrase "Vision for Innovation" to express Subaru's future vision of innovation and the future direction of the brand.
World Premiere of the "SUBARU WRX CONCEPT" at the 2013 New York International Auto Show
The Subaru WRX is known for its powerful turbo engine delivering abundant performance and torque distribution through Subaru's renowned Symmetrical All-Wheel Drive (AWD) system. This combination allows all drivers to feel confident and in control in any kind of driving condition. The all-new SUBARU WRX CONCEPT hinted at the design language of the next generation Subaru WRX. The aggressive design communicated its increased agility and driving excitement.
FHI Introduces the "SUBARU XV CROSSTREK HYBRID" at the 2013 New York International Auto Show
The Subaru XV Crosstrek Hybrid was the Subaru's first hybrid vehicle and like all Subaru models embodied the "Enjoyment and Peace of Mind" driving experience of the Subaru brand. In addition to the XV Crosstrek's original attributes: superb driveability, All-Wheel drive (AWD) capability and versatile utility, Subaru's original hybrid system was integrated into the model, furthering its sporty, fun to drive character and environmental friendliness.
Subaru's "EyeSight" Demo Video Wins Gold in the 2013 "One Show Design" Awards.
FHI won the Gold award in "The 2013 One Show Design Awards" on May 6th in the US for its "minicar music player" video to introduce the function of Subaru's original advanced driving assist system "EyeSight". The video expressed the EyeSight's "Pre-Collision Braking Control" function for avoiding collisions or reducing collision damage via a movie of numerous miniature cars emitting sounds.
Fuji Heavy Industries Ltd., 60th anniversary of the company.
FHI marked its 60th anniversary. The origins of FHI go back to the 1917 following the founding of the "Aircraft Research Laboratory" which was later incorporated as "Nakajima Aircraft Co. Ltd". After World War II, Nakajima Aircraft was re-organised as "Fuji Sangyo Co. Ltd". Fuji Sangyo was divided into 12 separate companies in 1950 and shortly thereafter, on July 15 of 1953, five of those companies merged to form "Fuji Heavy Industries Ltd.".